An intelligent companion, not another content firehose
Information is abundant; understanding is scarce. The platform is built to turn UK market data, company news and a person’s own portfolio into something they can actually act on with confidence.
Five capabilities, one companion
Personalised dashboards
Built around each investor’s watchlists, sectors and interests.
Plain-English AI summaries
Company news, RNS announcements and market commentary decoded.
Performance and risk analytics
Behavioural patterns, concentration risk and areas to improve.
Guided learning
Educational prompts that build confidence and responsible habits.
Sentiment and momentum tools
Newsflow, watchlist and momentum signals for active traders.
Six streams, two customers, one audience asset
The same audience is monetised twice — once through investor subscriptions and data, and once through the corporate clients who want to reach it.
Investor subscriptions
Premium AI tools, intelligence, education and alerts.
Recurring
Advertising and sponsorship
Media channels, newsletters, podcasts, video and events.
Repeatable
Corporate services
IR, PR and market visibility retainers.
Recurring
Events and conferences
Flagship shows, forums and sponsored programmes.
Seasonal
Data and analytics
Audience insight, sentiment and issuer engagement.
Later-stage ARR
Corporate finance support
Introductions, transaction support and advisory.
Episodic
Honest phasing
Corporate services and events can earn from year one and arrive with acquisitions; subscriptions and advertising need audience scale; data and corporate finance mature later. Streams are correlated with market conditions and are modelled that way.